Digital Storytelling

Cristín Leach profile image - Broadly Speaking trainer - Digital Storytelling

Cristín Leach: Digital storytelling


Next course:
Available on request

Beginner to Intermediate

Do you or your company have a website or social media presence and would like to gain more followers, shares, clicks and likes? You need to hone your digital storytelling skills. This course will teach you to identify the key narrative triggers for your audience, hone your unique voice and the stories worth sharing, and show you how to fully engage and maximise your digital presence.

From a story told in a single image to digital video reporting and short and long-form blogging, this course covers a range of platforms including Snapchat, YouTube, Facebook and Twitter. Participants will learn how to produce content that invites interaction, comment and debate, and how to grow a digital presence through effective storytelling.


The programme

Everyone has an online presence these days, but not everyone has followers. This is because not everyone produces engaging, sharable content. The difference is storytelling.

This course will help you identify the story in every situation and provide you with the tools and techniques to share that story on the platform that speaks most strongly to your chosen audience. This six hour executive coaching programme will help brand managers, sole traders, creative individuals and social media managers master the essential elements of digital storytelling.

Over two half-day sessions (with homework in between), or one full day session, you will learn how to: understand your audience and the purpose of storytelling as part of your brand or digital presence, identify the strongest stories and the best medium and platform for sharing them, hone your voice, and grow your digital following.


Executive coach

Cristín Leach is an experienced journalist and cultural critic, who has worked for more than twenty years in tv, radio, print and multi-platform digital environments, including for The Sunday Times and RTE. As Entertainment Editor for RTE Interactive, she pioneered the state broadcaster’s first online arts/culture/entertainment presence featuring original digital multimedia content and produced the station’s first online-only “TV” show. Former co-director of marketing company Glacier Consulting, she is a communications expert specialising in storytelling for specific and digital audiences.


What will you learn?

This course, which is taught over two half-day sessions or one full day, covers the skills needed to identify stories, choose the most appropriate medium, and produce, edit and publish them to grow your digital following. The course will focus particularly on content, how to find the story in every situation and how best to tell it. Participants will learn how to choose and use the best platform for publication.

The course will include practical exercises in digital photography, caption writing, use of language, blogging, vlogging and short digital video story production using a mobile phone. You will be required to partake in exercises both as an individual and within a group. The course will include lively discussions and debate as well as group exercises and analysis.

This course will show you how to:

  • Identify the basic elements of a strong story and tell it well
  • Assess the differences between digital storytelling platforms
  • Choose the best medium and platform for your story
  • Hone your voice
  • Find your audience
  • Refine your digital output for maximum effect
  • Understand what sends a story viral
  • Maximise your audience and storytelling potential
  • Match your message to your audience

Participants will learn the practical skills needed to tell and share quick, engaging digital stories in a single image, video or blog post.


Duration: Two half-day sessions of three hours each or one full day session of six hours

Trainer: Cristín Leach

Venue: TBD in agreement with client

Cost: For private coaching or in-house training fees please email



If you attend this course, you may be able to count it towards your CPD requirements. Please check with the relevant professional body.


If you cancel more than 30 days before the date of the course, we will refund the course fee, less a 10% administration fee. If you cancel less than 30 days before the date of the course, there is no refund. If you need to cancel because of exceptional circumstances, you can defer your place to a later course date or send someone in your place, once you advise us in writing.

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