How to write a killer editorial

How to write a killer editorial

How to write a killer editorial

Next course:

Available on request

Level: Intermediate

Do you want to influence public opinion and government policy? Editorial and opinion pieces are the best way to do this. Those who need to get attention for their company, profession or personal brand can write editorials and opinion pieces to publicise and influence important issues. A strong editorial can lead to radio and television coverage as well as direct access to decision-makers.

This course will help experienced writers like you to:

  • understand the basic elements of a strong editorial
  • sharpen your message
  • write an editorial in a clear and concise way

It will explore the art of persuasion and give you the specific writing tools you need to compose that killer editorial.

Margaret is an experienced national newspaper columnist, investigative journalist and editor. She is a communications specialist and teaches Writing to Persuade courses to sales and marketing teams in multi-nationals and large organisations in Ireland, Europe and the Middle East. She believes that a diverse media is good for democracy and that editorials are where real influence begins.

What will you learn?

This half-day course covers the basics of writing an editorial, whether it’s a national newspaper, local magazine or online news outlet.

The day will involve lots of writing both as an individual and within a group. It will include lively discussions and debate as well as group exercises and analysis.

The half day course will:

  • Explore the basic elements of an editorial
  • Examine the four types of editorial
  • Sharpen your editorial message
  • Demonstrate the power of particularly persuasive words
  • Show you how to choose the right publication

Duration: 3 hours

Next course:

Available on request.

Cancellation policy

If you cancel more than 30 days before the date of the course, we will refund the course fee, less a €30 administration fee. If you cancel less than 30 days before the date of the course, there is no refund. If you need to cancel because of exceptional circumstances, you can defer your place to a later course date or send someone in your place, once you advise us.

*This is a per person price for public courses of 12 to 15 people. For private coaching or in-house training fees please email

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