Speaking to Persuade

Posted on Jan 29, 2015

Speaking to Persuade:
mastering influential communication at work
Level: Intermediate

The corporate world is jam-packed with meetings, presentations and important private conversations. In the midst of all the activity how can you be memorable? What will separate you from the rest of the herd? What will make people think you’re a leader, manager and one to watch?

If you want to be persuasive and influential you need to master the basics of strong leadership: public speaking and presentation skills. Individuals who want to progress to the next level in their organisation need to develop these skills to influence those around them and to demonstrate their potential as future leaders.

The programme
This six hour executive coaching programme will help experienced professionals like you master the persuasive elements of public speaking and presenting. Over two half-day sessions (with homework in between) or one full day session you will learn how to: understand your audience and purpose and prepare strong, effective presentations that harness the power of storytelling.

Executive coaches

Margaret E. Ward is an experienced conference host, speaker, media presenter and voiceover artist. She spent 25 years as a journalist, mainly as a national newspaper reporter, columnist, investigative journalist and editor (Irish Times, Sunday Times and Newstalk). She is CEO of Clear Ink and a communications specialist who teaches writing and presenting skills courses to sales and marketing teams in large organisations in Ireland, Europe, the United States and the Middle East. She was nominated to the RTÉ Board by the Oireachtas in 2014.

What will you learn?

This course, which is taught over two half-day sessions or one full day, covers the communications skills needed to persuade various audiences and to make a good public impression.
The course will involve a great deal of work on content as well as practical speaking and writing exercises both as an individual and within a group. It will include lively discussions and debate as well as group exercises and analysis.

This course will:

  • Help you understand your audience and purpose
  • Demonstrate the persuasive power of storytelling and word choice
  • Show you how to match your message to the audience
  • Teach you how to use and interact with audio-visual aids more effectively
  • Shape and sharpen your content for maximum effect

Duration: two half-day sessions of three hours each or one full day session of six hours.

Trainer – Margaret E. Ward

Venue: Dublin city centre TBD in agreement with client

Cost: email hello@broadly.ie

Attendance at this course may be eligible for CPD points. Please check with your relevant professional body.

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